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2018: ANNUAL
REPORT

CANADIAN OLYMPIC COMMITTEE

BE OLYMPIC

In 2018, we showed Canada how sport can be an agent for inclusion and positive change. Through their record-breaking performance at PyeongChang 2018 and their work in communities across the country, our athletes and sport community demonstrated how Olympic values reflect Canadian values.

OUR VALUES:
BE ACCOUNTABLE
BE EXCELLENT
BE FUN
BE RESPECTFUL
BE BRAVE

2018 LANDMARK MOMENTS

Three marquee moments from this past year highlighted our integrated work, showcasing a promising future for Canadian sport.

OLYMPIC WINTER GAMES PYEONGCHANG 2018

In 2018, Team Canada delivered its best Olympic Winter Games performance of all time. The results and stories that came with it demonstrated our values to the country.

With a Canadian record 29 medals won by athletes with an average age of 28.5, 30 Canadian best-ever finishes, and 40 top-five finishes, we showed that winter sport in Canada is thriving.

With a Canadian record 29 medals won by athletes with an average age of 28.5, 30 Canadian best-ever finishes, and 40 top-five finishes, we showed that winter sport in Canada is thriving.

MEDALS

 Gold : 11
Silver : 8
Bronze : 10

MEDALS

 Gold : 11
Silver : 8
Bronze : 10

Team Canada’s Opening Ceremony flag bearers Tessa Virtue and Scott Moir won two gold medals, becoming the most decorated Olympic figure skaters of all time.

Team Canada’s Closing Ceremony flag bearer Kim Boutin won three medals and showcased the Olympic values of respect and kindness when sharing the podium with South Korean Choi Min-Jeong following the 1500m short track speed skating event.

Team Canada’s Closing Ceremony flag bearer Kim Boutin won three medals and showcased the Olympic values of respect and kindness when sharing the podium with South Korean Choi Min-Jeong following the 1500m short track speed skating event.

Team Canada’s channels owned the social media podium during PyeongChang 2018, earning more than 6.1 billion impressions during the Games period.

The COC had more fan interactions on social media than any other National Olympic Committee at the Games.

Open to the public for the first time since Salt Lake City 2002, Canada Olympic House welcomed more than 15,000 visitors during the Games. The house delivered a welcoming and authentically Canadian experience, featured a record number of marketing partner activations and focused on enhanced programming.

Open to the public for the first time since Salt Lake City 2002, Canada Olympic House welcomed more than 15,000 visitors during the Games. The house delivered a welcoming and authentically Canadian experience, featured a record number of marketing partner activations and focused on enhanced programming.

Additionally, Canada Olympic House was home to Pride House International, representing the first-ever Pride House that was directly affiliated with and hosted by a National Olympic Committee. Canada Olympic House became a convergence point for all LGBTQ+ athletes, fans and supporters of the movement for the duration of the Games.

Additionally, Canada Olympic House was home to Pride House International, representing the first-ever Pride House that was directly affiliated with and hosted by a National Olympic Committee. Canada Olympic House became a convergence point for all LGBTQ+ athletes, fans and supporters of the movement for the duration of the Games.

BE OLYMPIC

In January, the ‘Be Olympic’ platform was officially launched through the ‘Virtue is Victory’ campaign that highlighted the intersection of Canadian and Olympic values.

The national multi-platform campaign launch introduced Canadians to in-depth, value-driven, athlete stories that exemplified what it means to be ‘Be Olympic’ and ultimately be Canadian.

The national multi-platform campaign launch introduced Canadians to in-depth, value-driven, athlete stories that exemplified what it means to be ‘Be Olympic’ and ultimately be Canadian.

The campaign featured six vignettes of athletes illustrating their values and encouraging Canadians to consider what it means to ‘Be Olympic’.

Showcased in print, digital and out-of-home advertising in all major markets, the campaign resulted in more than 700 million digital, earned and donated media impressions with more than 1 million views across all platforms.

2018 TEAM CANADA CELEBRATION

The Canadian Olympic and Paralympic Committees and the Government of Canada collaborated to deliver an unforgettable celebration of excellence. Over the course of two days in May, nearly 200 athletes, guides and coaches were welcomed in Ottawa to honour their achievements in South Korea.

The Canadian Olympic and Paralympic Committees and the Government of Canada collaborated to deliver an unforgettable celebration of excellence. Over the course of two days in May, nearly 200 athletes, guides and coaches were welcomed in Ottawa to honour their achievements in South Korea.

With the help of partners Canadian Tire and Classroom Champions, athletes participating in the celebration connected with students from across the country to promote healthy and active living to inspire the next generation.

The official commemorative rings given to all Olympic athletes by COC partner Teck as well as the Petro-Canada James Worrall Flag Bearer awards were presented in a special ceremony at Rideau Hall by Her Excellency the Right Honourable Julie Payette, Governor General of Canada.

The official commemorative rings given to all Olympic athletes by COC partner Teck as well as the Petro-Canada James Worrall Flag Bearer awards were presented in a special ceremony at Rideau Hall by Her Excellency the Right Honourable Julie Payette, Governor General of Canada.

INSPIRING THE FUTURE

2018 demonstrated how our vision for a strong and healthy Canadian sport system is being realized. As a new generation of Canadians develop into leaders in sport and society, we can be proud that our efforts continue to inspire excellence on and off the field of play.

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